Every day, as founders, we make hundreds of design decisions that shape our products, affect our pricing strategies, and influence how we communicate with investors and stakeholders. Everything, from the granular details to the overarching strategy, is designed.

Dr. Ali, a seasoned expert in Design Thinking, has taught this subject at the prestigious University of Washington and shared these insights at Harvard and the University of Michigan. In this talk, he will unravel the complexities of design beyond the visual and its critical role in driving business success, drawing from a unique blend of academic teaching experience and practical strategies honed at tech giants like Apple, Microsoft Research, and Amazon.

You'll walk away with:

• A Proven Problem-Solving Framework: How did Chris Rock, The Swiffer, and Pixar find massive success? They all use the same problem-solving framework. Dr. Ali has taught this framework to students and professionals alike.

• Deep User Empathy Insights: You need to solve a problem for your users to do business with you. The question is, are you even solving the right problem for them? 

• Funny stories, bad Jokes, and a wild journey: In this talk, Dr. Ali blends his work on inventing different products at different companies with his life story and why his motto is "When life knocks you down, Level up!" 

• Practical Tools and Resources: Walk away with a curated selection of resources Dr. Ali has compiled over a decade-long career at the forefront of technological development. 

This talk will energize you into tackling your business from a new perspective and elevate your design decisions into strategic business advantages that drive your venture forward.